Aligning Strategy with Employee Values for Improved Organizational Performance

Values Vintage Letterpress Type in Drawer

The word “VALUES” written in vintage metal letterpress type in a wooden drawer with dividers.

Part 3 of 4 part blog series discussing employee motivational challenges.

Tackling strategy, and the corresponding projects, in a manner which fits with the organizations’ larger culture, leads to employees with enthusiasm (and even passion) for their efforts. This is about helping employees feel part of an effort which is bigger than themselves. As a result, your workforce will be connected and committed to your efforts.

You are providing your workforce with purpose since their efforts have meaning for them. Employees signed up for a tour of duty with your organization because of your culture, mission and values. If you are asking your employees to execute a strategy or carry out projects which are inconsistent with fundamental tenants of who they are, employee motivation will plummet.

Garth Morgen (1986) sums up the ability of organizations to chart their own destiny perfectly in his classic book Images of Organization:

“By appreciating that strategy making is a process of enactment that produces a large element of the future with which the organization will have to deal, it is possible to overcome the false impression that organizations are adapting or reacting to a world that is independent of their own making. This can help empower organizations to appreciate that they themselves often create the constraints, barriers, and situations that cause them problems.” [p. 137]

Case and Point:

The Situation: A nonprofit organization I worked with launched a state-of-the art technology learning center in the heart of a booming metro area. The center attracted mainly business people who worked near the center who had no problem paying top dollar for the Internet and application training.

The Challenge: The center was exceeding goals in terms of usage and financial results. Who could find any fault in such a successful endeavor? The answer is mission driven employees at the nonprofit who were advocates of the organization’s educational efforts aimed at disadvantaged populations. This new effort, aimed at serving the business community, did not fit with these employees’ values, nor their belief about the mission of the nonprofit.

The Outcome/Lesson: All the success in the world was not going to move the employees of the organization to be fully behind the business focused technology project. How could this effort be fully embraced when it was not fully aligned with the mission of the organization? Over time, the educational efforts of the nonprofit shifted back to serving the core audience.

Key Questions: Sense of Purpose and Connection
• Is there a clearly articulated and understood employee value proposition?
• Are there mechanisms in place to help ensure that the strategies being considered are aligned with the employees’ values and beliefs about the purpose and mission of the organization?
• Do employees feel their work adds value to the organization?

Note: The views expressed in this blog are my opinions and do not in any way reflect the views of my employer.

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