A Creative Method For Developing Innovative Solutions: Magic Tool Box


It can be helpful to use analogies to inspire new ideas.  I have leveraged a brainstorming tool for years called the Magic Tool Box.  In this exercise one uses a box full of tools as a metaphor for solving the problem at hand.  The objective is to spur new thinking.

I leveraged this brainstorming exercise with a group of journalists who were stationed at locations around the world.  They explored using a Swiss Army knife that was magical and could capture interview content, as well as still images and video.  It spurred the journalists to come up with approaches whereby they would capture more than just print copy as a result of their interviews.  This was before the iPhone was used to capture photos and video.

I want to make it perfectly clear that I am not saying that I am Al Gore and claiming that I invented the Internet!  I am simply pointing out that this exercise allowed the journalists to imagine doing innovative work via tools that were not even invented at the time.  Generating this kind of out of the box thinking is the greatest value of this exercise.

Below are the steps to facilitate this exercise:

  • The facilitator provides a focus statement or problem related to the area being brainstormed.
    • The problem statement is related to the area being brainstormed. For example, our challenge may be that due to a new technology system our team members are drifting apart and not collaborating.
    • The magic tools in the tool box can be items such as: Magic drill, saw, hammer, duct tape, screw driver, tape measure, glue, etc.
  • Think of uses for a wide variety of “magic tools”
    • This is where you ask the group to use their imagination. For example, ask yourself: If we had a magic hammer, what would we use it to do?
    • Come up with ways we can use the magic tool to resolve the problem that has been articulated.
    • For example, one could leverage the magic tool box to address the problem of a team being stuck in silos and not working well together. One could use duct tape to wrap it around all the team members in order to bring everyone together again.
  • Explore the results for inspiration
    • We have fantasy solutions from step two that would not work in the real world. However, these make believe ideas may lead to insights that are practical.
    • Look at the responses and explore what kind of feelings and images are arising. Look for actions and goals that make sense and could be applied in the real world.
    • For example, while it is not practical to use duct tape to wrangle everyone into a more cohesive group, an initiative or event to bring people together may be a practical solution.

This exercise can clearly help our organizations think in new ways.  Spurring this kind of creative thinking is a true contribution that we can bring to the table.

Adapted from Alexander Hiam, Manager’s Pocket Guide to Creativity, 1998

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